FUTR Summit

FUTR Summit is focused on fresh thinking and innovation within retail, marketing & commerce. The gathering will bring together the entire value chain in major industries to create a melting pot of ideas, powerful leaders and tools for businesses to succeed with next gen consumers. Hear from inspiring international and local speakers, as they deep dive into the latest trends to inspire, engage and leave attendees with unique insights to transform their business operations.

View Line Up


Develop your ideas.

 What's On


Previous FUTR Speaker Alumni include:

11th March

David James Wild - CEO, Domino's Pizza Group
Toni Petersson - CEO, Oatly
Neil Blumenthal - Co-CEO & Co-Founder, Warby Parker
Kshitij Kumar - Chief Data Officer, Farfetch
Theo Vassilakis - Group CTO, Grab
Richa Goswami - Chief Total Brand Experience Officer, Johnson & Johnson
Andrew Murphy - Group CIO, John Lewis
Peter Mcguinness - CMO, Chobani
Maria Raga - CEO, Depop
Pepijn Rijvers - CMO, Booking.com
Michael Ward - Managing Director, Harrods
Vicky Abhishek - Group CTO APAC, The Coca Cola Company
Martin Wild - Chief Innovation Officer, MediaMarktSaturn Retail Group
Bruce Edwards - Chief Operating Officer, Crossfit
Carlson Choi - Global Chief Digital Officer, Jollibee Foods Corporation
Madeleine Macey - CMO, Liberty London
Gunjan Soni - CEO, Zalora Group
Tomasz Kurczyk - Chief Transformation & Digital Officer, AXA Insurance
Sanjib Bose - CMO South East Asia, Kellogg Company
Fajrin Rasyid - Co-Founder & President, Bukalapak

Brightest minds gathering in Abu Dhabi

17th February

The first day at FUTR World will welcome over 50+ senior speakers from around the globe to discuss the future of retail, marketing and commerce. At this inaugural event, attendees will have the chance to network with local and international brands, corporates and retailers. All company sizes are welcome to attend to explore partnership opportunities and better understand business in the region.

Drilling for...digital: is high tech MENA's new oil?

17th February

FUTR Summit will feature a range of topics in various sectors from e-commerce to marketing and innovation to retail. FUTR Summit works extensively to research a thought provoking and forward thinking agenda full of insights for industry learnings. Through interviews with senior decision makers, academics, media and published whitepapers, we provide breaking trends but also the pain points keeping executives awake at night. Sample topics will include:

Drilling for Digital: Is high tech MENA’s new oil

There is a digital middle east in the making. Technological innovation is enhancing every sector of MENA’s economy from fashion to automobiles. How can outsiders tap into this opportunity? How can they learn from their advancement?

The New Normal

Mobile commerce is the go-to shopping device. Learn how to become a game-changer in the crowded world of e-commerce by unlocking the potential of the smart-phone consumer with optimal mobile content, particularly in the MENA region where 56% shopping is carried out on phones.

Market turbulence for luxury retailers

Its been a bumpy ride for the luxury brands in the recent past with the recession in the Asian luxury market bringing about panic and stock falls for a plethora of brands and retailers. Where can the luxury brands find their new engine to set them off in a better and fresher direction with lower risk but faster growth?

Consistency is key: creating a seamless omnichannel experience

What technology is going to play a vital role in allowing brands & retailers to present a seamless multichannel experience to their customer in 2020 and beyond- Chatbots, augmented reality, virtual reality, artificial intelligence? How can touchpoints throughout the CX journey be humanised making the whole omnichannel experience feel more familiar to the customer? Which brands are leading the way in omnichannel? (e.g. H&M introducing a "in-store" mode on the app to create a seamless shopping experience)

One step back, two steps forward: revolutionising legacy brands

In today's digitally-driven high tech world its easy to turn a blind eye to the past. But nostalgia can be a powerful (re)branding strategy. Learn how by reconnecting with your brand's heritage you can better connect with today's modern consumer and by blending it with revolutionary technology, a new legacy could even be created.

The marketing ecosystem of trust

Trust is a very important factor for consumers buying in the Middle East (62% worried about their personal data being leaked online) but their data is an invaluable asset to hyperpersonalise your marketing strategy. How do we access their data, make full use of its CRM capacity AND maintain consumer trust?

500+ brands from fashion to food

17th February

FUTR World is part of the events portfolio at FUTR Group who have been organising events in the brands and retail sector for over 5 years in London, Singapore, Sydney & New York City. Within that time we have had over 30,000+ attendees and 3000+ speakers. These senior executives and regional counterparts will be welcomed in Abu Dhabi to take part in the b2b summit from a range of industries including fashion & beauty, food & beverage, travel & hospitality, retail & FMCG, finance & banking, technology & innovation and much more.

One on One time with c-suites?

17th February

At the FUTR Summit, partners will have the opportunity to meet with attendees who have purchasing / buying power within a private setting one on one. Before the event, all retailers and brands who register will be asked their likely investment areas for the year ahead so that meetings take place are viable for both parties. to meet with for 10mins discussions about how your business, product or service could better serve their business interests. Request more information to find out more.